Who said colors were only pretty?! Colors are much more than that; they can influence our mood and our perception of the world. Because yes, each color has a "psychology," and each shade refers to an idea, an emotion. While pink is thought to evoke softness and femininity, this color is also known for putting people in a good mood!
So, are you ready to learn all about the psychology of color and how to apply it all to your wardrobe? We'll tell you everything you need to know about color in this article.
What is color theory?
Did you know that colors are much more than just aesthetic choices and that they can convey emotions? Indeed, according to several studies, each color has its own emotional symbolism and conveys subtle messages.
Certain colors may be popular at certain times of the year or seasons, depending on the fashion industry's whims. But while trends may come and go, the message remains.
In colorimetry , each season, each color intensity, and each "vibrance" says something about the person wearing them. If the warm, intense, and bright colors of spring convey great dynamism, the softer, cooler, and more delicate colors of summer convey a certain grace and discretion. So, are you ready to find out what your colors are and what they say about you? We'll analyze the different colors right after.
What is the meaning of the different colors on clothes?
The colors we choose to wear can have a significant impact on our appearance and influence how others perceive us. By understanding the symbolic meaning of each color, we can create looks that reflect our personality, emotions, and lifestyle. Color psychology studies this impact on our personality and how others perceive us.
The pink
Pink is often associated with softness , femininity , and love . On clothing, it can evoke tenderness, delicacy, and innocence. Pink is often used in fashion to create romantic and sweet looks, but it can also be used to express confidence and boldness when combined with bolder pieces.
According to a study, seeing someone wearing pink makes you smile more than any other color! And if you wear pink, you'll have a much better chance of getting what you want and having your request accepted. So if you're ready to ask for a raise... you know what color to wear! ;)
Find all our pink pieces here.
The blue
Blue is a versatile color that can convey different emotions depending on its hue.
- Light shades of blue, such as sky blue or baby blue, evoke tranquility, serenity , and freshness . They are often used in fashion to create calming and elegant looks .
- Darker shades of blue, such as navy, can evoke stability, confidence , and sophistication . Navy blue is often used in formal and professional fashion to create classic, timeless looks.
If you're looking to start wearing blue, navy blue will always be a winning choice and, above all, it's timeless, whatever the occasion.
Find all our blue pieces here.
The green
Green is associated with nature, growth, and health. It also symbolizes hope, freshness, and harmony. On clothing, green can evoke a sense of renewal and vitality . Lighter shades of green, such as almond green, are often used in summer fashion to create fresh, light, even bohemian looks. In contrast, darker shades of green, such as khaki, can evoke stability and maturity .
Find all our green pieces here.
Yellow
Yellow is a bright and cheerful color that evokes sunshine, warmth, and energy. On clothing, yellow can be used to inject vitality and optimism into a look. Bright shades of yellow, such as lemon , are often used in summer fashion to create energetic and bold looks. In contrast, softer shades of yellow, such as mustard , can evoke warmth and conviviality.
Find all our yellow pieces here.
The purple
Purple is originally a royal color that evokes creativity, spirituality, and wealth. On clothing, purple can be used to create luxurious looks with a touch of fantasy.
- Lighter shades of purple, such as lavender , can evoke softness and romance.
- Darker shades of purple, such as crimson, can evoke mystery and elegance.
Find all our purple pieces here.
The white
White is synonymous with purity, innocence, and simplicity. In clothing, white is often used to create elegant and refined looks . It can also be used to add brightness and freshness to a look. White is a versatile color that can be worn in any season and for any occasion.
But be careful, depending on your color season, some whites will suit you better than others! Creams with a hint of yellow will be perfect for spring and fall. True whites, also called off-white, which have slight blue pigments, are perfect for summer and winter seasons that like cool colors.
Find all our white pieces here.
The black
The color of mystery and sophistication, black is a classic and timeless color that evokes elegance. On clothing, black is often used to create chic and bold looks. It has a slimming effect and can be worn for formal or casual occasions. Black is also associated with authority and power, making it a popular choice in the professional world.
On the other hand, be careful with black , which can harden some people's features. Winter women wear black very well, as it will enhance the contrast of their face. For the rest of the seasons, prefer black on the lower body or with a low-cut top to avoid bringing it too close to the face.
Find all our black pieces here.
Which color for which effect/emotion?
Now that you know which colors convey which message, we'll give you some ideas for combinations and shades so you can convey real emotions.
To create a joyful and sweet effect
Pastel colors are particularly effective for creating a cheerful and gentle effect in fashion. Soft shades of pink, sky blue, and pale yellow will create a sense of lightness and optimism.
These colors evoke softness, lightness, and tenderness, perfect for spring or summer looks. Pastel shades can be used together or paired with whites or light grays to create ultra-refreshing and delicate looks.
For a dynamic effect
If you want to create a look that reflects your outgoing and dynamic personality, here are the combinations you should adopt.
Bold, saturated colors like vibrant red, intense orange, and bright yellow are perfect choices for conveying your energy and vitality in your look. These colors capture attention and evoke passion, boldness, and creativity. They're ideal for festive occasions and create an even more striking effect when paired with complementary shades, like blue, or bold prints.
For a seductive and charming look
Whether you're on a date or looking to charm your partner, deep, rich colors are ideal. Dark red, burgundy, deep purple, and black are colors that evoke sensuality, sophistication, and mystery. These colors create a captivating and captivating atmosphere, perfect for evening events or special occasions.
Paired with luxurious fabrics like silk or velvet, they create an even more glamorous effect. For a seductive yet elegant look, these colors can be worn with elaborate cuts and sophisticated accessories. But be careful not to overdo it and you won't look "dressed up."
For a serious and professional look
If you're looking for the perfect outfit for your formal events and want to draw attention to your professionalism and competence, we recommend dark and neutral colors. Black, dark gray, and navy are classic and easy choices for conveying authority, stability, and credibility. They can be paired with structured cuts and quality fabrics for a polished and professional look.
For a warmer, more welcoming effect, these colors can be softened with touches of lighter colors or metallic accents. Light pink with navy, burgundy with gray, or beige with black.
And you, what are the colors you like to wear, and why? Tell us in the comments :)
